PITCHING STRATEGIES
Good People Being Heard

You may know by now I have a passion for talented people being heard. Often the best people don’t win the pitch because they don’t know how to demonstrate just how good they are.

There are a few common patterns with businesses who miss out on jobs they feel they deserve. Are any of these issues you face?

• You don’t know how to communicate your value,
• You don’t understand what is unique about you,
• You think all pitches use up your creative resources, so you don’t do anything,
• You don’t understand what your clients really want,
• You don’t actually know who you are as a business,
• You talk about what you do and not about what your client wants,
• You hate feeling pushy and too ‘salesy’,
• You do what everyone else does and think that’s the right thing,
• You get straight into the details of how you would solve a project,
• You find that the client is focused totally on the price and you feel screwed just to get the account?

If you answered ‘yes’ to any of those then you are not alone. I’ve noticed this over the last couple of years working with businesses on growth strategies and there’s a common pattern. I’ve come to realise that there are some foundation steps to have clients understand you, to see your value and to ultimately want to work with you. I also have figured that there are certain things that make it a ‘no brainer’ for clients to want to work with you.

I’ve created a step by step process to help creative businesses be more successful with their pitching.  We can work together to increase your pitch conversion rate using my experience with other businesses and from doing this myself to help you. I’ve sold over $300million in sales and know what works and doesn’t work.

You’ll get:

1. A way to visualise and express your strategic positioning
2. Your business model and resources visualised
3. Methodology to present your client facing process
4. How to present your rate card
5. How to express your strategic and creative approach in the strongest light
6. Tips on presenting a client friendly time line
7. Selection of folio material and case studies – including how to describe them
8. A presentation format for the face to face credentials meeting and for the documentation
9. A standard elevator pitch strategy for networking use
10. Critique of your pitch documentation and presentation
11. A sales process to follow step by step to win the project
12. Coaching and mentoring as needed around the presentation itself or strategies to resource and handle business growth if you win
13. Review of your website including a mark up of changes that will improve your sales
14. Assistance with contracts and negotiations

I guarantee that what I provide for you pays for itself or I stick with you until it does, or give you your money back.